Interior design with a focus on brand experience

KIEL Concepts develops successful store concepts and modern workspaces.

We specialize in effective shop-in-shop solutions, eye-catching
pop-up spaces, showrooms, trade fair stands and inspiring work environments.

Brand experience as a success factor

Interior design meets retail marketing. With a deep understanding of consumer behavior, we design retail spaces whose design and structure are geared to the customer journey – for an optimal brand experience and maximum sales impact.

Modern workspaces

The working environment has a major impact on productivity. We design modern offices that motivate and encourage efficient work.

Consulting

Knowledge is meant to be shared. That is why Kilian Eller gives numerous talks, runs workshops and can be heard on podcasts.

about us

After earning his degree (Diplom) in Rosenheim, Kilian Eller worked as a freelance interior designer for five years and then spent two decades in senior retail marketing positions for leading brands in the sports industry. In 2019 he founded KIEL Concepts to combine his passion for cycling, his retail marketing know-how and interior design. Together with a network of designers and specialist planners, KIEL Interior & Retail Concepts creates tailor-made concepts that put people and brands at the center. Alongside day-to-day business, Kilian Eller shares his knowledge in talks and workshops.

projects

testimonials

“Working with Kilian was very pleasant and extremely professional. In no time at all, he and his team turned our soulless showroom into a great brand world that inspires our customers and visitors today. Kilian always responded attentively to our wishes and ideas, and throughout the entire process – from planning and concept to implementation and the final finishing touches – we felt perfectly understood and looked after.”

Karoline Kopka

NOX CYCLES

“The KIEL Concepts team won us over with their speed, flexibility and expertise. Our requirements and wishes were turned into an extremely creative pop-up concept in no time. Thanks to the comprehensive 360° service covering concept, planning and project management, our project was a complete success.”

Fabian Siegert

Columbia Sportswear GmbH

“What convinced us was a quick first contact and a pleasant, professional kick-off meeting. Our ideas and wishes were taken on board and turned into a final result we are very happy with. The design concept was provided to us as an interactive 3D model. With these user-friendly digital plans, we and our contractors were able to work extremely well on site.”

Torsten Hieke

Radhaus Büren GmbH

“Thanks to the uncomplicated collaboration with a competent team of creative and reliable interior designers, we were able to realize our ideas in a wide range of projects. Since every project is different, it was important to us to work with a partner who understands the overall concept and still has an eye for detail. We are very satisfied with the communication and collaboration with KIEL Concepts!”

Christopher Kochilas

ACCELL Group

“With his deep understanding of the bicycle industry and an excellent network of suppliers, Kilian Eller has developed impressive showrooms, POS displays and shop concepts for BMC Switzerland. Creative, proactive and reliable – working together was professional and enjoyable in every respect!”

David Heine

BMC Switzerland AG

“Kilian developed a trade fair stand design for us and was extremely cooperative and committed in every phase of the project. Communication was always very transparent and professional, and the result exceeded our expectations. Kilian is a very reliable and creative partner whom we can recommend without reservation!”

Katharina Hofbauer

DealerCenter Digital GmbH

“I knew at our very first meeting that it was a perfect match. Everything we had discussed was implemented perfectly. The first draft was already so great that we could have started right away.”

Markus Blust

Fahrrad Center Singer GmbH

“I got on well with the owner, Kilian Eller, right from the start. He was open to my wishes and complemented them with great ideas of his own.”

Michael Klug

Velo Klug

"Working with Kilian and KIEL Concepts team has been a true mark of quality. Their expertise, combined with their professionalism, creativity, and strategic guidance, has helped us elevate our product and stand out. A reliable, forward-thinking partner we look forward to collaborating with again."

Raquel Corral

ORBEA

“Kilian impressed us with creative ideas and well-thought-out solutions when implementing our S-Works shop-in-shop for Specialized. His expertise in retail design makes him a valuable partner for innovative brand presentations. Highly recommended!”

Tobias Herbert

SPECIALIZED

“We threw Kilian Eller in at the deep end with our pop-up idea for a ‘Jan Ullrich Museum in Bad Dürrheim’ in a historic building. He and his team impressed us with their spontaneity, speed, great ideas and ability to meet every request. Thanks to their expertise and excellent support in every respect, the project was completed successfully in no time.”

Lena Klatt

Kur- und Bäder GmbH Bad Dürrheim

get in touch

Big projects often start with a small idea. And sometimes it takes a first personal conversation to let it grow. Write to me or give me a call. I look forward to getting to know you and your project.

KIEL Concepts is part of COLABDESIGN.

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